When it comes to curb appeal and interior charm, color changes everything. This season’s new launches are making it easier than ever for dealers to wow homeowners. Whether your customers are dreaming of bold exteriors or cozy, nature-inspired interiors, you can help bring their vision to life with the latest colors from top brands and product categories. Check out what’s new, and what your customers will soon be asking for.

Color Ideas to Elevate Curb Appeal

Dark, dramatic tones are taking center stage in 2025 and for good reason. These bold hues bring a modern edge and high-end appeal to home exteriors, helping homeowners stand out. Almost Midnight, one of Exterior Portfolio’s new color launches for 2025, captures this shift perfectly. Its deep, moody tone aligns with the growing trend toward sleek, modern siding that adds instant curb appeal and architectural depth. Meanwhile, NewTechWood’s Indian Ebony introduces a rich, dark finish with authentic wood-grain texture, delivering the luxurious look of tropical hardwoods without the upkeep. It’s a bold choice that elevates composite decking into a design statement. These trending colors reflect where home design is heading, which is towards richer palettes, elevated textures, and materials that blend beauty with performance.

Decked Out in Color

Deck and railing colors that reflect current design trends help create a cohesive, stylish exterior by complementing modern siding, trim, and landscaping choices. The new Harvest+ Collection from TimberTech introduces two versatile, on-trend hues, Toasted Wheat and Timber Grey. These rich neutrals are designed to pair effortlessly with a wide range of exterior color palettes, making them ideal for today’s homes. For railings, the Gray finish in the Lincoln collection by Color Guard strikes the perfect balance as it is not too bold like black, and not too soft like white. The result is a clean, modern look that adds depth and sophistication without overwhelming the exterior design.

Design Details That Pop

Stepping beyond the outdoor living space, two key elements that define the character and style of a home are cabinetry and doors. While they serve different functions, both play a vital role in setting the tone for your home. Doors make the first impression, and cabinetry shapes the heart of your kitchen or bathroom.

The new Hammock finish by Woodward Cabinetry introduces a light and airy stain that brings a sense of calm and warmth to any space. With its soft, neutral wood tone, Hammock offers incredible versatility—whether you’re pairing it with other neutrals for a serene, monochromatic look or contrasting it with bold, dramatic colors for a more modern and dynamic style. Its subtle finish doesn’t overpower the room, making it an ideal staple for both kitchens and bathrooms. Hammock serves as the perfect foundation, allowing you to layer in a variety of textures, finishes, and accent colors over time. Whether your style leans classic, contemporary, or somewhere in between, Hammock’s timeless appeal ensures it will remain a beautiful and balanced choice for years to come.

According to our latest sales data, the most popular Therma-Tru PrismaGuard paint colors are Obsidian and Alpine, a striking black and crisp white that perfectly reflect today’s shift toward modern neutrals. These versatile hues allow your front door to seamlessly complement a wide range of exterior color palettes. When it comes to PrismaGuard stains, New Earth and Raven lead the way. New Earth delivers the warmth and richness of a classic wood tone, ideal for creating natural curb appeal. Meanwhile, Raven offers a dramatic, deep black finish that ties in effortlessly with darker trim, siding, or minimalist design themes. Together, these top-performing colors and stains highlight a strong consumer preference for timeless, adaptable finishes that elevate the look of any home while supporting current trends that blend bold accents with neutral exteriors.

As a dealer, you’re the go-to expert your customers rely on. Offering these trending colors not only boosts your showroom appeal but also gives homeowners the confidence that they’re making a stylish, up-to-date choice. Ready to bring these colors into the spotlight? Let’s talk about samples, displays, or social content to help you show them off.