2025 brought a wave of exciting trends across the building materials industry. At Palmer-Donavin, we analyzed our own sales data to uncover what’s driving homeowners’ and contractors’ choices, from product selections to color palettes. Here’s a snapshot of the products, colors, and innovations that defined the year.

Product Trends and Top Performers

Outdoor living continues to take center stage. Products that enhance curb appeal and functional exterior spaces including decking, railing and columns, and siding all saw strong growth compared to last year, showing that homeowners are prioritizing both style and practicality. The decking category continued to see steady year-over-year growth, reflecting the demand for durable, low-maintenance outdoor spaces with some of the leading manufacturers including TimberTech and Fiberon. Aluminum railing saw a substantial sales jump this year, highlighting the growing demand for high-quality, stylish architectural details with darker color options. Key contributors to this trend include top performers like Color Guard, TimberTech, and Westbury. Meanwhile, CertainTeed remained the top choice for siding, continuing an increase in sales, showing that homeowners are investing in long-lasting, attractive exteriors. Together, these numbers make it clear: outdoor living and curb appeal aren’t just trends, they’re now essential parts of home design.

Color and Design Trends

Color and style play a crucial role in creating a cohesive look from the inside out. Cabinets and entry doors are some of the best ways to showcase bold, yet timeless color choices. Woodward Cabinetry, one of our top-performing partners, saw Snow, Hammock, and Bark as the most purchased colors this year, reflecting a continued preference for clean neutrals and warm, natural tones. Woodward Cabinetry also introduced Rosemary, a soft greenish hue inspired by botanicals, perfectly aligned with the earthy, organic design trends we are set to see pick up in 2026.

Just as the kitchen anchors a home’s interior, the entry door sets the tone for the exterior. A Therma-Tru complete door system, built on over 60 years of innovation, delivers stylish, on-trend entryways. Our leading PrismaGuard finishes include Chestnut, Obsidian, and Snow, which reflects the growing preference for natural warmth, bold contrast, and clean simplicity, while another popular color, Indigo, offers a deep blue color, helping to create a striking statement for those looking to stand out. Together, these interior and exterior choices create a seamless, cohesive home design that resonates with today’s homeowners.

Innovation and Sustainability

Material innovation is reshaping the way homes are built. Everlast siding combines durability, aesthetics, and sustainability in one product. Its fade-resistant acrylic colorant is chemically bonded to the substrate, while the CedarTouch embossing captures the look and texture of real cedar. Made from inorganic minerals, polymer resins, and acrylic colorants, Everlast siding is thick, strong, and built to last. Because it never requires painting, staining, or caulking and is fully recyclable, it reduces ongoing maintenance waste and VOC exposure, making it a smart, environmentally conscious choice. Its longevity, realistic wood appearance, and low-maintenance design have quickly made it a leader in the premium siding market.

Future Trends and Predictions As 2025 comes to a close, the trends we’ve seen this year provide a glimpse into the future of home design. According to StartUs Insights, 2026 is expected to bring even more innovation, with a strong focus on low-carbon, bio-based materials, as sustainability continues to take center stage. We’ll also see advancements in self-healing and smart-surface technologies, producing lighter, stronger, and more energy-efficient materials. Complementing these innovations, color trends continue to embrace nature-inspired palettes such as warm neutrals, earthy hues, and organic textures that reflect our growing connection to natural elements. Together, these trends show that the future of home design is more than beauty. It’s about functionality, sustainability, and cohesive style from the inside out.